Kevin Hung

I currently work at Ipsos, a French market research company. In my role, I conduct research in order to determine optimal new product configurations for our clients and inform them on how they can improve their product designs to better meet their customers’ needs. Previously, I worked in several innovation, consumer insights, and product development groups in the credit card division of Citi where I explored consumer attitudes and behaviors surrounding payments and personal finance in general.

I started this blog to share thought-provoking observations made throughout the course of my day as a consumer and citizen living and working in New York City during this extraordinary time of great change. As somebody who works in the marketing and product development field I attempt to apply this professional lens to these observations when appropriate to inform, entertain, stimulate discussion, and connect with others who share similar interests.

Please understand that the content you see on this site is work that I have done in my own free time and in no way reflects the opinions and viewpoints of my current or previous employers. I will also never discuss any confidential work or client related materials and information on this site.