This Jamaican vendor takes food cart innovation to a whole new level. This cart not only has an enormous LED display, but also sports a large flat screen LCD TV playing Jamaican music videos to entertain customers while waiting in line. A large Jamaican flag also attracts foot traffic that is walking perpendicular to the displays. (There is a flat screen mount installed on the perpendicular side of the cart as well, indicating a possible second video screen in the future to attract more attention).
Product Management
August 24, 2008
July 27, 2008
Great Kebabs
Plain and simple, at the end of the day, if you have a great product, customers will find you and reward you with their business.
July 15, 2008
Why is Back Pain Medicine Displayed on the Lowest Shelf?
Shouldn't back pain medicine be placed on a higher shelf in drugstores given that those suffering from back pain cannot bend down? Shelving decisions are typically made based on how much a product manufacturer is willing to pay a retailer for display space in the store - more valuable real estate (e.g. at eye level, at the ends of store aisles) commands a higher fee than that which is less desirable. While the decision to place this product on the lowest shelf probably made the most sense financially for both the manufacturer and the retailer, it ignored a fundamental fact about the target market – that sufferers of back pain cannot bend down – and therefore made the experience of seeking and acquiring their product difficult.
